Last updated: 30/04/2018
We process personal information for certain legitimate business purposes which include, some or all, of the following:
• Where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of the customer.
• To identify and prevent fraud.
• To enhance the security of our networks and information systems.
• To better understand how people, interact with our social media and web sites.
• To provide postal communications which we think will be of benefit and interest to you.
• To determine the effectiveness of our promotional campaigns and our advertising.
Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in the highest regard and take into account all of your data protection right under any and all current UK legislation.
You have the right to object to this processing at any time. If you wish to do so, please click here . Please bear in mind that if you object, this may affect our ability to carry out the tasks above which may be of benefit to you.
1. Information We Collect
Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalised experience while using our services. This allows us to provide services and features that most likely meet your needs, and to customise our service to make your experience easier and quicker.
We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance.
Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage however you have the ability upon entering the site to select “yes” or “no” via the cookie bar at the bottom of the screen.
If you are not happy, then you should select “no”, delete cookie data having visited the site, or you browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)
We use a session cookie to remember your log-in for you and your booking. These we deem strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken. More information on session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html
Persistent Cookies for Site Analytics and Performance
We use some persistent cookies to enhance the relevancy of information displayed on the site. User data is anonymous. More information about persistent cookies and what they are used for at http://www.allaboutcookies.org/cookies/persistent-cookies-used-for.html
A Google cookie is used to enable us to monitor the effectiveness of our Adwords advertising by seeing the amount of traffic and conversions (e.g. enquiries and bookings) this advertising generates. These cookies expire after 30 days. You can find out more about Google Adwords Cookies at: https://support.google.com/adwords/bin/answer.py?hl=en-GB&answer=2407785
We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at: http://www.google.co.uk/intl/en/analytics/privacyoverview.html
When you visit our website we collect non personal information such as your Internet Protocol (“IP”) address, this is used to better understand aspects of our visitors such as geography and network provider information. We also analyse and store information about how you interact with our website, this allows us to analyse trends, manage the service and diagnose problems. You can find out more about Jumplead on their site at https://www.jumplead.com/
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter, Google +1,
Facebook ‘Like’, and LinkedIn ‘Share’. In order to implement these buttons and connect them to the relevant social networks and external sites, there are scripts from domains outside of MagicMirror.co.uk. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on MagicMirror.co.uk’s site. If you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting MagicMirror.co.uk, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
External web services
We use a number of external web services on the MagicMirror.co.uk site, mostly to display content within our web pages. For example, to display video we often use YouTube. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc.
Some emails that we send you have no tracking in at all e.g. booking confirmations. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information e.g. to re-email people who didn’t click the first time. If you want to be sure that none of your email activity is tracked then you should opt out of MagicMirror.co.uk’s emails which you can do via the opt-out link on the email or by contacting us direct.
Surveys & Contests
From time to time our site may request information from users via surveys, contests or for a particular service (e.g. newsletter). Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested will include contact information (as supplied to the site during registration) and supplementary information on your professional interests, opinions and preferences (e.g. choice of software, working practices, opinions on industry issues, feedback on the Photobooth.co.uk web site). We will use the contact information to notify winners. We will not publish winners’ details on the site though on request we will provide details of any winner’s name and organisation. If the survey or contest has a sponsor then we may share information given by entrants with the sponsor, but only with the user’s consent.
In order to leave a comment in our Blog you either have to give us at least your Name and Email address. You can choose whether to post as yourself, or anonymously. We require name and email address even for anonymous posts for quality control purposes.
2. Our Use of Your Information
We use personally identifiable information about you to improve our marketing and promotional efforts, to statistically analyse site usage, to improve our content and product offerings and to customise our site’s content, layout, and services. We believe these uses allow us to improve our site and better tailor it to meet our users’ needs.
We use your email address to send you newsletters or other communications that you have either requested from the Site or that may be of interest to you. Out of respect for our users we offer an opt-out on all non-transactional based emails. We will only send you information if you have opted in to receive marketing content.
We use information in the file we maintain about you, and other information we obtain from your current and past activities on the Site, to resolve any disputes, troubleshoot problems and enforce our Terms & Conditions.
Your Personal Information is stored in our databases. MagicMirror.co.uk complies with the UK Data Protection Act 1998 and is registered with the Data Protection Registrar under number Z3475910.
Under our Data Retention Policy information that you provide to us will be stored for a minimum of 3 years. If you purchase a product from us, your data can be held for up to 5 years and financial data can be held for up to 10 years in participation with additional laws and regulations.
3. Our Disclosure of Your Information
By way of example (without limiting the foregoing), we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorise us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, Intellectual Property Rights infringements, or other activity that is illegal or may expose us to legal liability.
MagicMirror.co.uk cooperates with law enforcement inquiries and other third parties to enforce laws, Intellectual Property Rights and other rights. Local and international law enforcement agencies can request and may receive your personally identifiable information.
Suppliers and Other Service Providers
From time to time we may use third party Suppliers and Service Providers to facilitate our services. Where any Service Provider collects information directly from you (such as the situation where we ask a Service Provider to conduct a survey for us) you will be notified of the involvement of the Supplier or Service Provider, and all information disclosures you make will be strictly optional.
4. Reviewing and Changing Your Personally Identifiable Information
Once posted, you cannot change or remove any public postings made in our blog or other message areas or the feedback area.
You can at any time ask to see and have removed any information that we have stored on you, though we reserve the right to charge for this service. Please contact MagicMirror.co.uk if you would like your personal information removed. We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our Terms & Conditions.
Further, we will attempt to remove all personally identifiable information to the best of our ability from databases and back-up systems in response to your requests to remove this data. In some circumstances where third parties have been involved, MagicMirror.co.uk cannot be held accountable for retention of your data by other parties, if your consent has been given for the sharing of this data.
If you believe we hold incomplete or inaccurate data for you, please contact us via info@MagicMirror.co.uk with a full description of the amendments to be made. We will make these changes within 30 days to our systems but may require further communication with you. We will advise upon receipt of your email.
5. Other Information Collectors
MagicMirror.co.uk work to ensure that all suppliers and best practices are in place to comply with General Data Protection Regulations and will only work with partners that meet these requirements.
On the MagicMirror.co.uk site we use best practices to safeguard the confidentiality of your personally identifiable information but we do not use encryption (such as SSL) or firewalls to further protect the information as it travels across the Internet.
This is because we do not believe that, apart from the credit card information processed by Paypal, the personal information we currently collect warrants such measures and the accompanying loss of speed experienced. You should be aware that “perfect security” does not exist on the Internet.
8. Mailing Address
Telephone: +44 121 7943884
MagicMirror, Excelsior House, Excelsior Works, Mucklow Hill, Halesowen, West Midlands, B62 8EP
Please note that MagicMirror and MagicMirror.co.uk are trading names under Resus Digital Ltd.